Industry

Logistics & Operations

Client Type

Enterprise Operations Provider

Engagement Type

Operational Process Transformation

Solution Type

Operational Workflow Automation

Executive Overview

A logistics organisation needed to streamline a series of operational workflows that relied heavily on manual communication between teams and systems.

Operational requests were frequently initiated through messaging channels but required multiple manual steps to complete. This created delays, inconsistent data capture, and unnecessary operational overhead.

Kobliat implemented an operational workflow automation solution that connects messaging interactions with enterprise systems and automated processes. Operational requests can now be initiated through messaging channels, automatically trigger workflow actions, and update internal systems without manual intervention.

The Challenge

The business struggled with many manual, tedious and repetitive tasks resulting in long wait times and frustrated customers. Notification systems were completely disconnected from key operational systems which resulted in mistakes and significant delays in what customers perceived to be quick easy update tasks. This created further confusion, delays and frustrated customers, leading to significant brand damage and low staff morale.

  • Manual operational processes across multiple teams
  • Messaging interactions disconnected from operational systems
  • Delays in processing workflow requests
  • Increased risk of human error in manual processes
  • Limited visibility into operational workflow activity

Messaging-Driven Workflow Automation

Kobliat implemented a messaging-driven workflow automation environment that allows operational requests to initiate automated processes across multiple systems.

Employees and operational teams can initiate requests through messaging platforms, which trigger workflows that interact with enterprise systems, update records, and notify relevant teams automatically.

This approach allows organisations to maintain the convenience of messaging interactions while ensuring that operational workflows are executed consistently and efficiently.

  • Implemenation of message-driven workflow automation and task execution
  • Integration with enterprise operational systems
  • Automated request processing
  • Real-time workflow status updates
  • Operational process orchestration

Technology, Products & Capabilities

  • Enterprise API Integrations (CRM, Ticketing and Self-Service / Self-Healing Third Party Integrations such as their bespoke order and stock system)
  • Role Based Access and Experiences
  • Human-In-the-Loop Execution and Control
  • Digital Channel Integration (WhatsApp Business API)
  • Intelligent Virtual Assistant (IVA / Bot)
  • Inbound Communication Management (Chat Desk) Supporting Multiple Divisions
  • Outbound Communication Management (Broadcaster, utilising Frontend UX/UI and Headless API for Workflow Message Triggering)
  • Marketing, Utility and Authentication META Template Utilisation
  • Third Party Application Heads Up Display
  • Agentic AI
  • Cognitive Search / Retrieval Augmented Generation (RAG)
  • Hybrid User Navigation (Conversational and Programmatic)
  • Algorithmic Interaction Intelligence
  • Bespoke Workflows (Self-Service, Self-Healing, Education, Troubleshooting Guidance, Ticket Creation, Document and Media Management, Status Check, Order Status and Talk to a Human)
  • Reporting (API, Customised and Platform)

Results & Impact

The workflow automation deployment significantly improved the organisation’s operational efficiency by reducing manual processes and enabling faster execution of workflow tasks.

Operational teams can now initiate requests through messaging interactions while automated workflows handle system updates and coordination between departments.

The automation reduced operational delays and created a more scalable and efficient environment for managing internal processes.

  • Faster execution of operational workflows
  • Reduced manual workload for operational teams
  • Improved data accuracy across systems
  • Greater visibility into workflow activity
  • More scalable operational processes
Operational Request Processing

Fully Automated Workflow Execution

Workflow Execution Speed

Significantly Faster Operational Processing

Primary Outcome

Improved Operational Efficiency

Automate Your Operational Processes

Discover how Kobliat enables organisations to connect messaging, automation, and enterprise systems to streamline operations.