Industry

Messaging-Based Customer Self-Service

Client Type

Enterprise Service Provider

Engagement Type

Customer Service Automation

Solution Type

Messaging-Based Self-Service Automation

Executive Overview

A telecommunications provider needed to improve how customers accessed support services while reducing the growing workload placed on its customer service teams.

Customers frequently contacted support centres for routine requests such as account information, service status updates, billing queries, and service changes. These interactions consumed significant resources and created long response times for customers.

Kobliat implemented a messaging-based self-service solution that allows customers to resolve common service requests through automated conversational interactions. By connecting messaging channels with the provider’s operational systems, customers can now access information and perform routine actions instantly without waiting for support agents.

The Challenge

The telecommunications provider was experiencing rapidly increasing support volumes across multiple communication channels. Many of these interactions were routine enquiries that could potentially be automated.

Support teams spent a large amount of time handling repetitive requests such as account lookups, billing enquiries, and service status checks. This reduced the availability of agents to handle more complex customer issues and increased operational costs.

The organisation required a solution that could automate routine service interactions while maintaining a natural and accessible customer experience.

  • High volume of repetitive customer enquiries
  • Long wait times for customer support responses
  • Increasing operational costs within support teams
  • Limited self-service capabilities for customers
  • Need for integration with operational service systems

Automated Customer Self-Service

Kobliat deployed an intelligent messaging-based self-service solution that allows customers to resolve routine requests through conversational interactions.

Customers can interact with the platform through messaging channels to retrieve account information, check service status, access billing information, and complete service requests. The system integrates directly with the organisation’s operational platforms, enabling real-time access to customer data and service systems.

By combining conversational automation with enterprise system integrations, Kobliat created a scalable self-service environment that improves accessibility while reducing pressure on support teams.

  • Conversational customer self-service interactions
  • Automated account information retrieval
  • Service status and billing enquiry automation
  • Integration with operational service systems
  • Escalation to human agents when required

Technology, Products & Capabilities

  • Enterprise API Integrations (CRM, Ticketing and Self-Service / Self-Healing Third Party Integrations)
  • Role Based Access and Experiences
  • Human-In-the-Loop Execution and Control
  • Digital Channel Integration (WhatsApp Business API and Web)
  • Intelligent Virtual Assistant (IVA / Bot)
  • Inbound Communication Management (Chat Desk) Supporting Multiple Divisions
  • Outbound Communication Management (Broadcaster, utilising Frontend UX/UI and Headless API for Workflow Message Triggering)
  • Marketing, Utility and Authentication META Template Utilisation
  • Third Party Application Heads Up Display
  • Agentic AI
  • Cognitive Search / Retrieval Augmented Generation (RAG)
  • Hybrid User Navigation (Conversational and Programmatic)
  • Algorithmic Interaction Intelligence
  • Bespoke Workflows (Self-Service, Self-Healing, Education, Troubleshooting Guidance, Ticket Creation, Document and Media Management, Status Follow Up and Talk to a Human)
  • Reporting (API, Customised and Platform)

Results & Impact

The messaging-based self-service deployment significantly improved how customers interact with the organisation’s support services. Customers can now access key information and complete routine service requests instantly through messaging interactions.

The automation reduced the number of routine enquiries handled by support teams, allowing agents to focus on more complex issues and improving overall service responsiveness.

By enabling customers to resolve issues independently, the organisation improved both operational efficiency and customer satisfaction.

  • Reduced volume of routine support enquiries
  • Faster resolution of common service requests
  • Improved customer access to service information
  • Lower operational workload for support teams
  • Scalable self-service customer support environment
Scalable self-service customer support environment

Support Enquiries Automated

Customer Response Time

Customer Response Time

Primary Outcome

Reduced Support Workload

Deliver Faster Customer Service Through Automation

Discover how Kobliat enables organisations to automate customer service interactions and create scalable self-service experiences.